SEO or Search Engine Optimization has established itself as a new marketing face to make your digital presence known to users. SEO is all about gaining higher ranks on Google SERP by offering a unique online experience to users. In simple words, the search engine evaluates whether your website fulfills its terms and conditions.
To have a strong grip on SEO, you need to understand the fundamentals of the process. Google algorithms send crawlers to analyze its HTML code, content, design, structure, performance, and many other aspects. A thorough audit process comes in handy at this point to determine the areas that need improvement.
With the increase in the number of digital users, SEO techniques and methods have also evolved. The tricks that were once popular have become obsolete, as Google now determines various factors before ranking any website. However, beginners who want to enter this game need to understand the prospects and ideas behind the overall process. It is best touse simple strategies that can give you promising results in improved SEO rankings. This article lists some simple SEO strategies that every beginner can use to kick start their SEO journey.
- Research Well on Your Target Keywords
Keywords are the single words or long phrases that searchers type in the search engine to find their query. In this manner, keywords are the essence on which the whole SEO relies. Every SEO marketer has to understand the importance and correct use of keywords to gain better engagement and search engine rankings.
You can use free keyword research tools to find the target keywords that work best with your title, content, products, or services. Also, pay attention to user intent, their searched queries, and needs. It will help you to draft topics that have high chances to gain popularity among visitors.
- Optimize Content for Readers
Content is and will always be the most critical aspect of digital marketing. Users generally search for different solutions to their problems. Try to optimize your content in such a way that it provides them the required solutions. Once you have researched all the relevant keywords, try to fit them in your content to target your audience.
Next, smartly place the target keywords in your content so the crawler can pick them and index a page accordingly. Try to focus on the content quality such that it provides relevancy and authentic information to users. However, it is pertinent to mention that content’s relevancy is crucial, as it changes the SEO’s overall dynamics. Hence, ensure that you stay true to your niche in every word.
Also, provide updated data and information with trustworthy sources. Whenever you can, link the relevant information with high-quality websites to gain endorsement about your content’s value. Finally, keep updating your website with fresh and quality content to earn significant ranks in SERP.
- Observe Your Competitors Carefully
The best way to come up with a solution is to analyze your competitor in the industry. Success in digital marketing relies on staying one step ahead of your competitors. Perhaps, only studying their moves can get you there. Competitor analysis gives you insights into their deployed strategies and their success points.
You can use similar methods or modify them according to your requirement to gain the upper hand. Your competition has something that puts them in a higher place. Analyzing them will give you insights to improve your methods.
- Link Building Strategy
Another essential factor of a successful SEO strategy is your link building. There are two types of links: internal and external. Internal links are the ones that point to other pages on your website and directs a user to navigate them. Your internal links offer information that resonates with their needs, and they stay engaged for longer.
External links, on the other hand, are the ones that act as an endorsement by reputed and authoritative websites. Industry-relevant and trusted sites, if linked to your content, adds value as well as a trust factor. However, external linking is a challenge, so you need to make better relationships with industry authority figures to link to your site and endorse your content’s quality.
Combining both internal and external links sets your SEO strategy apart from others to gives you a consistent boost in rankings.
- Pay Attention to Meta Details
Meta details like meta descriptions and titles hold a special place in your SEO. They give a glimpse of the entire content structure. You see these meta details whenever you search for a query. Use keywords in your meta details to target your audience according to their search intent. Create informative and optimized meta descriptions to feature your core and related keywords to motivate users to click on them. These clicks will send a signal to Google, showing them the relevancy of the content according to search.
- Consider On-Page Optimization
On-page optimization is about providing users with an experience that keeps them engaged on your page. It includes site aesthetics, design, page speed, featured snippets, and much more. A thorough and regular site audit gives you an indication of areas that need improvement. One of the crucial parts of the best SEO strategy is emphasizing on-page optimization. It gives you better chances of success.
Besides, a good on-page optimized website provides better value to visitors, and they stay engaged for long. The better the user experience you offer, the longer your visitors will stay. Hence, improving your website rankings.
- Optimize Page Speed
Page speed is the most crucial factor that can jeopardize your entire SEO strategy if not take seriously. According to experts, users tend to stay on a page that loads within three seconds or less. If it takes more than the stated time, chances are your visitors will leave the page immediately hence adding to your website’s bounce rate.
It is worth mentioning that Google immediately de-ranks the websites with high bounce rates. A website audit will give you indications about page speed that you can optimize instantly.
- Target Mobile Users
More than half of the population today prefers to use mobile devices to stay connected. Optimize your website for mobile display, so you do not leave a significant number of your target audience.
Final Word
A successful SEO strategy for beginners is to understand and implement all the points mentioned above. Take help from industry experts and consider their advice as a guideline for yourself. Learn more about SEO and come up with strategies that will give you better chances of success.
