When you have a healthcare center, you want to offer patient services, be it general or specialized care. You need to let more people know about your healthcare services in the town. Instagram marketing is one the best ways to help your health facility to reach out to your existing patients and potential ones. Today, healthcare means personalized attention and concern for your patients and Instagram is the best social app to connect and engage with your followers.
According to an article in Entrepreneur, when you have an Instagram account for your health center, it is just the beginning. You need to focus on increase the follower count. The best way to do increase followers is by sticking to your niche industry, which is healthcare. Even if you have a fitness center, it comes under health, and with attractive posts; you can gain more followers than ever. Here are three essential tips use your Instagram health page for boosting your social media marketing efforts in 2021:
- Share meaningful, engaging images and videos
When it is healthcare, you need to post feel-good images or videos to make your audience feel happy and not depressed. At the same time, your posts must look visually appealing. You can post a photo of your nurse with a quote on healing. Alternatively, you may share a behind-the-scene shot of your healthcare facility showing how doctors and nurses are busy caring and attending to patients. If you would like to post it in your Instagram Story, you can keep the content casual without tweaking it too much. Instagram Story content should not look overly curated.
Keep posting diverse content and not the same ones to keep your audience engaged. For example, if you have launched a new healthcare service, let one of the doctors say something about it in a short video clip, highlighting how patients will benefit from the service.
Keep track of the content that is doing well, implying photos and videos resonating with your audience. This way, you can create content that generates more engagement for your health brand.
- Use relevant hashtags
Instagram hashtags are keywords or phrases that you use on social media posts; IG is the best platform for these phrases, where you can use up to 30 hashtags on a post. It’s recommended that you use the most relevant hashtags and not everything remotely related to health care. Even if you use 5-6 hashtags with authentic, high-definition, you can buy real Instagram followers and build engagement.
Use hashtags that aptly describe your Instagram photos. You can even use campaign-focused hashtags in your IG posts. Let us explain this point with the help of a suitable example. For instance, you want to share a couple of Instagram posts on healthy diets. You want your followers to learn that healthy eating is beneficial for their heart health and the food tastes delicious too. This way, you get an opportunity to use relevant hashtags for this campaign. You can also encourage your followers to post photos and videos of their healthy, home-cooked meals and use appropriate hashtags.
Relevant hashtags help in popularizing your campaign and your social media manager can reply to followers using your branded hashtags. You may even comment on users’ posts if they using your hashtags. It is one of the best ways to communicate with your existing followers and potential ones, thus building engagement and rapport through hashtag use.
- Promote health-related events
When your healthcare center is planning to host some special event, use your Instagram page to promote that content. It is the best way to show your prospective clients the healthcare events your center organizes for patient treatment and cure. You can promote two kinds of events. Initially, you can share event videos that educate people about the kind of health services you provide. Later, you share photos and videos of charity events to show the philanthropic side of your healthcare center.
There are many such events to show on your Instagram feed. These include a blood drive, flu shots free of cost, and even events that benefit the community as a whole. It is one of the best ways to show that your healthcare practice is based on noble actions and dedication to providing the best treatment faculties to your patients. Such meaningful events can attract much response from your current and potential followers.
Try to encourage people to visit your event and sharing such content on Instagram will make these events more popular and successful.
When you are hosting events, use hashtags to help more people find your content and ask followers to share images of the event. It is the best way to promote your health-related event on your Instagram profile as well as motivate others to spread the good word.
Conclusion
Keep these tips in mind to make your Instagram health page more popular with likes, comments, and increased engagement levels. People should know about your healthcare services and patient care initiatives.
