Businesses that focus on improving the customer experience could experience an 80% increase in revenue. In fact, 73% of customers say the customer 80% of companies experience drives their buying decisions. Another 86% will pay more for a better experience.
Issues with your website could cause a negative online user experience, though. It’s not enough to start updating your website. You need to understand what issues are causing a drop in conversions.
With session replay, you can gain an over-the-shoulder view of how people behave on your page. Then, you can gather valuable insights and start improving your site.
How can session replay tools help you analyze conversion problems? Keep reading to find out! By discovering the benefits of using session replay, you can boost your business.
Read on to learn more today!
- Understand the User Experience
How do people behave on your website? Where are they getting frustrated? The better you understand your customers, the more you can improve their experience.
A stronger user experience (UX) on your website can benefit your search engine optimization (SEO) strategy. Google looks for websites that provide ease and convenience. If your website is difficult and frustrating to use, visitors will leave.
Your clickthrough rate and dwell time will drop. Meanwhile, your bounce rate will rise.
A higher bounce rate will have a negative impact on your SEO ranking. The lower you rank, the less likely people will see you online.
You can use session replay to gather web analytics data. Then, you can discover how to improve your website’s UX.
What is session replay, exactly? Session replay tools allow you to view videos of anonymized yet real people interacting with your website. You can get a first-hand look into what’s impacting the UX.
Gaining a direct view of the user’s experience will help you study their mouse movements, clicks, and scrolling behaviours. You can get into the customer’s mind to determine why they’re frustrated. Then, you’ll have an easier time empathizing with your customers.
Understanding the customer’s experience will help you create a more efficient experience. Otherwise, you might struggle to understand your customers.
You’ll fail to make informed changes to your web design and development as a result.
Support Customers Faster
Understanding the customer experience with session replay tools can help you remain customer-centric. In fact, over 80% of companies say customer experience (CX) is a competitive differentiator.
By improving the CX, you could increase customer loyalty, boost revenue, and experience cost savings. Customer loyalty will help you retain long-time customers. Customer retention can help you make repeat sales, improving your ROI.
Only 13% of businesses would rate their CX delivery a 9 out of 10 or better, though. Without web analytics data, you might struggle to improve the CX.
You can use session replay tools to improve your help desk. For example, you can gather the context you need to understand the user’s problems. Then, you can determine why they’re struggling and help customers faster.
Your help desk team will have an easier time supporting your customers. Your brand’s reputation could improve as a result. Consumers will remember the ease and convenience you offered and come back for more.
- Visualize Specific Interactions
Without data, you could make assumptions about visitor behaviours. Why are you losing conversions? Why is your engagement rate dropping?
Making assumptions won’t improve your website. Instead, you can take the guesswork out of the equation with a visitor recording.
Session replay will help you visualize how people interact with your content.
For example, where on the page do they spend the most of their time? What page elements do they click on? What elements do they skip or skim?
With a session recording, you can gain better insights into the customer’s behaviours. Then, you can use real data to make changes to your website.
You won’t have to waste time on A/B testing or making false assumptions. Instead, you’ll have the data you need to make informed decisions.
- Discover Bugs and Obstacles
You can also use a session recording to discover bugs that are impacting the user experience. Why are people growing frustrated on your website? What obstacles do they face that keep them from converting on your pages?
Barriers are sometimes information or technical.
For example, maybe your pages are loading too slowly. Perhaps a form doesn’t work properly. Maybe there are broken links on your website that are impacting navigation.
These issues are technical.
Informational issues, on the other hand, are misleading elements on your site. Maybe you left the user with unclear instructions. Perhaps you need to make adjustments to your copy.
Discovering technical bugs or obstacles can help you improve the user experience. Otherwise, you’re leaving too many barriers, impacting conversions.
- Reduce Bounce Rates
Your bounce rate will increase if people don’t click around and explore your website content. You can use a visitor recording to determine why a visitor left.
When using session replay, it helps to look for behavior patterns. Are people skipping links and buttons? Are they not seeing your forms?
Are they stopping halfway down a page?
You can determine what elements are causing a high bounce rate, then make changes to your pages.
- Provide Evidence
You can share your session recordings with members of your marketing team, sales team, and stakeholders. Then, you can give members of your team the evidence they need to make informed decisions.
Your team will work more effectively as a result.
You can learn more about the benefits of using session replay with Decibel.
- Optimize for Conversions
Where should you place your forms or call-to-action buttons? What keeps consumers from converting on your landing pages? Where do they lose interest?
Session replay tools will help you optimize your web pages for conversions. You can determine how people engage with your content. Do they struggle or succeed to convert?
Gathering data will help you drive your conversion rate optimization and boost your business!
Diagnosing Conversion Issues: 6 Reasons to Start Using Session Replay Right Away
You don’t have to use guesswork when making changes to your website anymore. Instead, consider using session replay tools. With a session recording, you can gather the data you need to make more informed decisions.
Then, you can optimize your website for conversions and improve your ROI!
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