Bill Gates famously coined the phrase “content is King” back in the 90’s, and today, that phrase remains as true as it ever was. But, why is content so important when it comes to SEO (and marketing in general)? In this article, we’ll share 7 compelling reasons to back up such a bold statement.
1.It’s the key to building an audience
Content is the bridge that gaps the divide between your brand and your perfect customer. Without content, you have no means of communicating with – and thus building – an audience.
Keyword research is a huge part of this, allowing you to identify and target the key search phrases that people who are actively searching for your products or services are typing into Google. Once armed with those relevant keywords, you can start developing high-value content around them, such as:
- Listicles
- How to guides
- Infographics
- Informative / entertaining blogs
- And so on
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2.It helps to establish trust
It’s difficult to trust someone that you’ve never met before and we as consumers feel similarly towards new brands. How can you feel total faith in purchasing a product or service if you look online and there’s no information to be found? No social proof? No product reviews? No authoritative blog posts from the brand?
Content creation enables brands and businesses to demonstrate their expertise and authority by creating and sharing high-value content.
3.Better understand your audience
In order to be able to create valuable content that resonates with your audience, first you need to understand them. This means carrying out extensive research and taking a deep dive into the psyche of your target demographic. The more data you collect the better positioned you will be to meet the needs of your audience at various stages throughout the buyer journey.
Content is all about delivering value.
4.Add even further value to your products / services
No matter what you sell, whether it be certain products or services, if your website is filled with useful information such as blogs and step by step guides, etc., then you’ll be providing even further value to your customers.
Not only that, but if your prospective customers can interact with high-quality written and/or video content on your website, it can often give them that little nudge they need to make a purchase.
5.Increase website traffic
As the saying goes: “The bigger the net, the more fish you’ll catch.” This applies perfectly to high value content creation and SEO.
If your content meets Google’s EEAT guidelines (expertise, experience, authority, trust), then you will invariably get higher engagement via your content and more traffic as a result.
This traffic, coupled with a beautifully designed website with engaging sales copy should hopefully lead to more conversions (which means even more money)!
6.More user engagement!
The more often you create and share high value content that your audience resonates with, the more they will engage with your brand online. When you’re getting tonnes of likes and comments and shares, your brand reach will ultimately grow exponentially – which all leads to more business.
Not only that, but more user engagement sends the right signals to Google and can invariably help your SEO efforts:
- Lower bounce rate
- More time spent on your website
- New (and returning) visitors
- More page views
- Higher conversion rates
7.Quality link building
The greater the content you create; the more likely other people will be to reference it in their own content creation – thus creating high value backlinks for your website.
For example, if you create a detailed and entertaining piece of ‘evergreen’ content with some helpful infographics that effortlessly communicate your point, other marketers could end up referencing it in their own blog posts and create a hyperlink citing your website to credit you.
Final thoughts: A King needs his Counsel
While content is indeed King, a King cannot rule alone. In other words, if you are to succeed in your SEO efforts, you need to afford every other aspect with the appropriate level of care and attention.
If it all feels like a little bit too much work and you would prefer to focus on what you do best and outsource these requirements to the pros, find yourself a reputable SEO expert in Dallas and they can take care of all the grunt work for you instead.
