To enhance their market penetration and gain the competitive edge over their competitors, corporate enterprises enter into strategic business partnership with similar enterprises when these corporate entities are of the opinion that they can execute an innovative idea or product together. Moreover, these corporate entities feel that this unique innovative idea or product that they can create together is far more superior then any ideas and products that they execute on their own. The need to generate monetary resources for investments, gain access to state of the art technology, exploiting new lucrative markets or obtaining managerial expertise and advanced technical knowledge are the primary reasons why corporate enterprises enter into strategic partnership agreements.
Anura Leslie Perera, a reputed expert of such strategic business partnerships explains that common interest, cooperation, trust, communication along with interest to form a strategic alliance for executing and realizing their common goals are the underlining basis of all strategic business partnerships. The Anura Perera Anglo Leasing office helps clients in the above niche. The corporate entities forming strategic business partnerships believe in the adage ‘Can two walk together, unless they agree?’. In spite of the misconception that most corporate enterprises have of viewing strategic business partnerships as getting all the individual corporate entities to do what they all desire, genuine strategic business partnership involve give and take, cooperation and openness.
This prominent expert of strategic business partnership further explains that it is imperative for all corporate enterprising proposing to enter into a strategic business partnership to have their own internal philosophy on such partnerships. The two most effective models that most corporate entities adopt are the top-down style and joint venture style. It is important for every corporate enterprise to identify and adopt the style that they feel comfortable with and works best for them. However, it is imperative for corporate enterprises that favor and adopt the top-down approach indicate clearly to their clients and vendors that such strategic partnerships are not an inherent part of their corporate philosophy and its operating techniques. It is better for such corporate enterprises establish clear and unambiguous ground rules rather sow to the seeds of future conflicts between their important stakeholders.
When a corporate enterprise acting as a buyer approaches a prospective corporate enterprise being the vendor with intention to enter into a strategic business partnership, it is imperative for both parties to decide the nature and style of the partnership they intend to establish. In such a situation, while the customers have the final word on the matter, the ideas that both corporate enterprises exchange and consider at the negotiating table establish ideal strategic business partnership arrangement for both parties. Effective strategic partnerships are a catalyst for creating stronger organizations for both parties to the partnership agreement.
Anura Leslie Perera, iterates that it is imperative for corporate enterprise that intends to enter into a strategic business partnership agreement to develop and foster a internal culture that supports such partnership arrangements. The key to the success of strategic business partnership is to develop a teamwork atmosphere that inherently encourages cooperation and at same time hinders pride and self-importance. To know more visit the Anura Perera Anglo Leasing office.
