If you own a business, you will make more revenue if you can sell your product all over the world. This is true for both online businesses and physical businesses. There are several reasons why you should hire a translation service and not use online tools. First, online tools are inaccurate. If you have used any online translation tools to translate a foreign language to your language, you have obviously doubted the accuracy of the translation. Now, imagine if you were to use the same tools to translate marketing material or product descriptions. You will end up with grammatically incorrect material that will cause customers who understand that language to doubt the quality of your products.
The second reason why a translation service is important is because of their level of professionalism and experience. You will benefit by having access to a large group of people who have worked with other companies and helped them to solve similar problems. A common problem that translated material suffers from is insensitivity to cultural connotations. Words that mean one thing in your language could mean something totally different (and even offensive) in another language. If you do your translation using tools or individuals who are not experienced, you could end up sabotaging your own business by insulting your target market. To find a professional translation agency that you can partner with,you can find one online. For instance, if you want an agency that can translate in Norwegian, you can search online for translate Norwegian to English.
The third important reason for forming a long term relationship with a professional translation service is to have access to their wealth of resources. It’s impossible to manage your translation to the right scale within your company.It will be too expensive to maintain the necessary headcount for managing all your translations or for equipping your translation department with the best equipment. Instead of using money trying to grow a translations department within your company, it’s better to put that money towards production or boosting your sales. You will spend far less money by outsourcing your translation work. Fourth, working with translation agencies ensures your work will be consistent. If you have been using the teams who work for you in different countries to manage your translations, this may have worked to begin with, but will not be sustainable in the long run. Employees are bound to leave sooner than later if they find better opportunities elsewhere. As well, most languages tend to have dialects and your employees might not understand all of them. This could lead to inconsistencies, especially if the translations are handled by different people who speak different dialects. Lastly, your business will run more efficiently if you hire professional translation agencies to manage your translation. Having someone else handle the challenge of translating will free up resources required to meet deadlines, increase production and to keep customers happy.
