Most big companies nowadays are going global. They are starting to expand their businesses and targeting countries where they think their brands, products or services will most likely sell. One of their ways to do this is by making their websites flexible by having multi-language sites for selling sites such as Amazon or multi-country portals for organizations operating in different countries such as Accenture. This is where DotNetNuke (DNN) Development Services come in. DNN Development Services is a web content management system that allows a programmer to effortlessly build an application and unique website based on the company’s specifications. One of the well-known IT Consulting and IT staffing company that specializes in DNN Development Services is 13 Below Consulting.
Before a company can even start building a website and consult with an IT Consulting Company such as 13 Below Consulting, they must first categorize their goals whether their website will be available in different languages but is limited within the country, a portal to be used globally, or both.
Multilingual Content with No Geographic Distinction
Whether your site is only available in one country or globally, there will be a need to make it accessible in multiple languages. There are countries, such as China, that have different languages. So there are websites which are presented in both Mandarin and Cantonese. More so for websites which are available globally, multi-language can come in handy. Either way, all contents must be delivered in the same exact manner and sense.
Serving Distinct Content to Users in Different Countries
In some instances, companies offer different contents depending on countries. A company can be serving both US and UK but caters to a totally different industry which gives more sense in deploying two different websites. In this case, creation and management of two different websites or portals are necessary.
After we have differentiated multilingual from multi-country, we now focus on how DotNetNuke Development Services can be of help in the different scenarios.
- A portal available in one country but presented in Multilanguage.
In this scenario, DotNetNuke experts can handle the situation via the content localization feature. This feature allows DotNetNuke experts to translate all pages and content to the desired language. Furthermore, there are settings that can be set differently for different languages should the need arise. In cases where there is no direct translation of words, there is an option to retain the content in its default language or simply hide it from the user. Given these, this approach only works best when the goal is to directly translate all contents into multiple languages while retaining the look and feel of the website across all languages.
- A globally-acclaimed company which has a presence across different countries.
Companies that operate globally normally have different sets of teams for each country. In this case, there can be different sets of marketing teams in each country that handle their local website and its contents. Naturally, these marketing teams may at times have different requirements with regards to the content, look and feel of their websites to cater to their local clients. In this case, the mother company will resort to giving a distinct site map for each country making their website multi-country. While this can be fixed with DotNetNuke via localized content, its maintenance can be a little tricky in the future. With this scenario, it will be best to create a separate portal for each country and simply specify the default language for each portal. Should they need to include different languages in the future, a language pack is readily available and is quick to install.
- A company which has a totally contrasting team operating across different countries.
In extreme cases, there are teams or people within an organization that just can’t get along well with other teams in other countries. In this case, the mother company can take the lead in using a new platform such as DotNetNuke Services. Once this venture becomes successful, others might also jump on the bandwagon. Once the other teams have decided to adopt this new platform, the mother company may simply give a portal on their original DotNetNuke installation.
Overall, a company who decides to go global must ensure that their websites will be of great help not only to their prospective clients but also to their employees. Whether they are going multilingual or multi-country, it is best to consult with an IT expert such as 13 Below Consulting in order to come up with a sound decision. To find out more about DotNetNuke services, click here.