Creating a Banner for Your Business, Product, or Event? Here’s What You should Know

A banner used to be defined as a piece of cloth or other material that displayed an image, a logo, a slogan, or a message – but really, it is much more than that. A banner is a form of communication. It’s a shout out to the world saying, “Here I am. I have a short and powerful message”. Because they can be placed virtually anywhere, they are a powerful form of advertising or call to action. However, creating a banner can be tricky. Here’s what you should know and keep in mind:

Define your purpose

Of course, it follows that you have a purpose for your banner. Is it only to attract attention? Does it need a telephone number? Should it sell something? Should it warn? Think about the true purpose of your banner, and adjust the design to accomplish that purpose.


Also, bear your target audience in mind. Find out what colours they are attracted to. Find out how big your letters should be. The overall purpose of your banner will define your message and your design as well.

Clarity is key

If your banner’s purpose is to sell hamburgers, it’s probably a good idea to have a picture of a delicious juicy burger on your banner. If you’re promoting alternative energy – solar energy, for example – then a sun would be a good idea. Keep the images clear and concise, however. Real estate brokers can put a floor-plan of a unit on a banner, but it probably won’t work as well as a picture of a young couple in front of a beautiful house they just bought.  Be clear about what you are promoting.

Size matters
Generally speaking, the bigger the banner is, the better it can be seen and the more people you can reach. However, there’s also a matter of weight and surface area to consider. Depending on the material, banners can get heavy, especially when wet, and a large surface area catches a lot of wind.

Additionally, since space is limited, you need to carefully plan the images and text. Banners are big, but individuals who see the banner are usually at a distance. Furthermore, people are often on the move, so the message of your banner should be conveyed with only three seconds of actively looking at it. With that in mind, always plan your space and size carefully.

Colour it well

The colour of your banner is very important as it gives a general impression. Red and yellow are proven attention-grabbers, for instance. White is very clean, and blue creates an image of trust and calmness.


It often pays to stick with only a few but contrasting colours as well. Designers often follow the 60-30-10 rule, meaning the surface is covered with 60 percent of one main colour, 30 percent of a secondary colour, and 10 percent accentuation. A man’s suit, for example, follows this rule – 60 % suit, 30 % shirt, and 10 % tie.

Keep it simple

A well-defined simple image or slogan does wonders, but a sloppy, chaotic concoction of too many pictures or drawings and crammed-in text just create confusion and give an unprofessional impression. Stick with one simple image (like the yin-yang sign, a tree, a flower, a cooking pot, whatever) and a short but bold slogan (Together forever, The best dumplings, Let’s rock, Your reliable broker).

A banner is a powerful tool that can draw tremendous attention to your cause. By having a clear purpose and displaying a bold message, you’re sure to create the perfect banner to suit your needs. And, it doesn’t do to leave your banner printing to inexperienced and unprofessional banner printers, either – so make sure the banner printing service you choose can give you exactly what you need.

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